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Guest Writer: Susi Gamov - Wedding Planning, The Great Business of Love


My name is Susi Gamov, I am 24 years old and I Live in Bielefeld, Germany. Things that bring me joy and inspiration are people with a positive mindset, traveling around the world, and drinking a glass of wine after a long day of work. My Topic for this guest writing is “Wedding Planning – The Great Business of Love.”

The year 2020 definitely one we will all remember for a long time. I am sure everyone knows exactly what I am talking about. Even though I counted the days, waiting for it to be over, I personally grew and learned so much from it. But let’s go a couple of years back. After three years of interior design school, I finally graduated. And soon after, I moved to St. Louis, Missouri, to be an Au Pair for one year. Just as time flies, that one year quickly turned into two-and-a-half years. During that time, I’ve moved to Pennsylvania, and when I did, I honestly felt so lost and out of place. I needed something that I could focus my time on; find that one thing I could truly be passionate about. People who know me know that I am the type of person that always looks at the world as if the glass is half full. I am optimistic and a girl that does things from the heart. I dream big, and I am really confident that dreams come true if you work hard enough to achieve them.


I remember my aunt said to me a long time ago, “You have the personality to be a wedding planner. I could see you like one!” The idea got stuck in my head, and I realized that my aunt was right a couple of years later. My passion for wedding planning begins here...

After researching wedding planning, I found out that Manhattan in New York had some schools that offered Wedding Planning classes. After looking into these schools, it didn’t take long before I made my decision. I ended up choosing the New York Institute of Art and Design. Shortly after I enrolled, I started to have this vision about my future career plans. I knew I wanted to be my own boss; therefore, my number one goal is to create my own business someday. I also knew that I wanted to become a person that helps others create the best day of their lives. Not too long after enrolling, I returned to Germany, and because all the classes were online, I was not affected by not physically being in the US.


I want to clarify something first. I am not working as a Wedding Planner yet. I graduated from the New York Institute of Art and Design in October of 2020. I have spent years studying how the business of love works. So, my next step is to put myself out there and assist before I start planning a wedding all by myself. “I take the responsibility of overseeing such a memorable event very seriously. I want to make sure that I am well prepared and experienced before I run my own event business someday. Even though my education is based on theoretical and not practical knowledge, I have a pretty good understanding of the qualities you should bring to be an expert in that field someday.


I think many people underestimate the work of a wedding planner. Did you know that being an event coordinator is considered one of the top 10 most stressful jobs worldwide? Yes, that was also, for me, a tough pill to swallow. While it’s one of the most stressful but rewarding careers a person can have, you need to be highly driven and determined to succeed.

Let’s take a look at the key skills that will make you succeed:

- A creative visionary brain, organizational skills, and attention to detail are essential.

- Kindness! A lot of patience and the ability to stay calm under pressure. Wedding planners must soothe their clients’ nerves and assure them that everything will fall into place. That being said, you need to be sensitive and understand what emotions are incorporated into a wedding.

- Time management and working with budgets are a must-have! It happens very often that the vision of a client outweighs the budget. As a wedding planner, it’s your job to develop a great solution if their budget doesn’t allow them what they actually want. So, even working with money, it is required to have a creative mind. Time management is important because there is no stricter deadline than on a wedding day. Timeline sheets are going to be your new best friend!

- Last but not least… PASSION!

The most inspiring wedding planners, in my opinion, are the ones who fall in love with love. Connecting with people, learning about their love story, and helping curate their perfect wedding day is something I personally look forward to the most.

Even though you technically don’t need some degree to become a wedding planner, I personally suggest doing so anyway. I said it back then, and I continually say it now, my goal was never some diploma! I wanted to educate myself, and that was my motivation. I was completely blown away by the New York Institute of Art and Design. The course of studies was so detailed, and it simply exceeded all of my expectations. This school teaches you about anything and everything when it comes to weddings. And when I say everything… I really mean EVERYTHING. The classes went so in-depth that I was even taught what kind of calligraphy and typeface the wedding invitations should have and how many different shades of white you can find when looking for a wedding dress.


Just like any school, you have exams and assignments you need to accomplish to graduate. The assignments are usually storytelling (Example: It rains on the wedding day, and you have only a few hours to come up with a plan A, B, C, etc.) You will work with a professional wedding planner, your teacher, and a mentor to review your work and help you improve. This course will train you to become a professional wedding planner. It is certified by the Association of Bridal Consultants (ABC), the world’s largest professional wedding planning organization. You will receive a certificate after graduation. I highly recommend this course to anyone who has the same goals as I do!

My wedding planning career is on hold for now… due to COVID. It has affected us all in some kind of way, am I right? I applied for my visa for the United States in June of 2020, and I am honestly just waiting for the embassies to open back up and continue processing applications.

In the meantime, after many tireless months of work, I was finally able to open up my own business, “RYSUPPLY.” It is a German-based wholesale company that supplies screws, bolts, fasteners, and even accessories for marine vessels. I was motivated to open up my own business from my family members, who also have their own wholesale businesses. My online eBay and Amazon shop is where I am currently putting in my time and energy. I am proud to be a young entrepreneur and to be able to watch my online shop grow. The best part about this job is the fact that I can from anywhere.

My dream is to be reunited with the love of my life and my better half, who lives in the US and waits impatiently for me to come back. My other dream is to take my knowledge and become a successful wedding planner in the United States someday. Oh, and let’s not forget about RYSUPPLY, which I hope continues to grow. 2020- We definitely had a love-hate relationship. Thanks for testing my patience but also showing me how much of a badass I can be.

Last but not least, I would like to end with my favorite quote, which is: “ Dream it. Plan it. Do it!”

I hope you enjoyed reading about my journey, and I hope for all of us that 2021 is going to be a better year! You can get in touch with me on Instagram: @susigmv or through email: susi.gamov@web.de

XOXO

Susi Gamov

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