• nikawkajsanicole

KOSO series - 52 boks in a year, April

Discipline requires a lot of strength and practice. We never really stop growing, and only by try& error we can learn what works for us and what doesn’t. Last few months have been quite intense. In April I started writing my first thesis, after AP Degree in Marketing Management. My project was about the Danish upcycling startup, where I did my internship at the beginning of 2021. I wanted to get some additional knowledge on Marketing and Sustainable Supply Chain Management, but I won’t get into too much detail into the first two, since they’re very topic specific, and there’s not much opinion I can share on those kinds of lectures. I was also lucky enough to meet one of NIKA’s board members- Nicole. I was visiting a friend in Valencia, and we managed to go for the weekend to Alicante, where Nicole is living.

BOOK 13- MARKET SMART- HOW TO GAIN CUSTOMERS AND INCREASE PROFITS WITH B2B MARKETING – LISA SHEPHERD


This lecture is a topic specified guide for everyone looking for knowledge on Business to Business Marketing. Because many B2B companies do not have natural marketing skills, this book is comprehensive step by step instruction how to approach marketing from the bottom the top.

You’ll find there how to develop a B2B marketing strategy with a 3-step process, identify what B2B customers deeply want and how to stand out in the crowd of the competition. Choosing the right B2B marketing tactics for your company and creating a realistic action plan, set goals, budgets and manage B2B marketing activities.

I recommend this book to you if you’d like to use marketing and gain customers while increasing profits, by implementing B2B into your company, or your current workplace.


PAGES: 177

TOPIC SPECYFIC 10/10

INTERESTING: 5/10

EASY TO READ: 8/10

BOOK 14- SUSTAINABLE FASHION SUPPLY CHAIN MANAGEMENT - TSAN-MING CHOI & T. C. EDWIN CHENG EDITORS

Because my thesis was focused on a sustainable brand, I figured it would be useful to read on sustainable fashion supply chain before starting to write. It consists of both theoretical and applied research on sustainable fashion supply chain management, and is made from three parts:

Reviews and Discussions,” “Analytical Research,” and “Empirical Research,” backed up by peer-reviewed papers contributed by researchers from Europe, Asia and USA. It’s also the first book to focus on sustainable supply chain management in the fashion industry and is therefore one of the pioneer lectures on this topic. It goes into explaining the concept fast fashion which is a concept of disposable trend.

Some of the topics included in the book are: Reverse Logistics of US Carpet Recycling; Green Brand Strategies in the Fashion Industry; Impacts of Social Media on Consumers’ Disposals of Apparel; Fashion Supply Chain Network Competition with Eco-labelling; Reverse Logistics as a Sustainable Supply Chain Practice for the Fashion Industry; Apparel Manufacturers’ Path to World-class Corporate Social Responsibility; Sustainable Supply Chain Management in the Slow-Fashion Industry; Mass Market Second-hand Clothing Retail Operations in Hong Kong;

PAGES: 202

TOPIC SPECYFIC 10/10

INTERESTING: 7/10

EASY TO READ: 7/10

BOOK 15- TAO TE CHING- THE BOOK OF THE WAY AND ITS VIRTUE – LAO TZU

Tao Te Ching is a Chinese classic text, originally credited to the 6th- century BC sage Laozi, who was also known as Lao Tzu or Lao Tze, the date of composition is still debated. The text is a fundamental lecture for both philosophical and religious Taoism, but it also strongly influenced other schools of Chinese religion and philosophy including Legalism, Confucianism and Buddhism, which was largely interpreted through the use of Taoist words and concepts when originally introduced to China. Tao Ta Ching was a source of inspiration for many artists, poets, painters, calligraphers and gardeners.

I found it very inspiring and I will be regularly coming back to its teachings.

QUOTES:

Some lead and some follow,

Some breathe easily,

Some breathe hard,

Some are strong and some are weak,

Some destroy, some are destroyed.

So, the wise avoid excess,

Avoid the pompous, and the arrogant.”

PAGES: 111

SPIRITUALITY: 10/10

INTERESTING: 10/10

EASY TO READ: 6/10


BOOK 16- SHOE DOG (SZTUKA ZWYCIĘSTA) – PHIL KNIGHT

Shoe Dog is a great autobiography of the Nike founder. Phil Knight in a very inspiring and compelling way is describing how his huge brand started, going through many obstacles, but also a story of how failure and success can form a strong and very determined person. The story behind Nike starts in 1962, when Phil Knight at age 24 happens to be stuck in his life. He’s following his gut instinct and start’s his journey with only a few hundred dollars from his father, and lots of faith. He’s had many obstacles on his way, but he kept going and that determination let him to a great success. The story is full of financial uncertainty, self-doubt but also series of lucky events.

QUOTES:

“If you understand the simplicity of beauty and nothing more, you are embracing the best of God’s inventions.”

“The art of competition is the art of forgetting”

“Do not expect anything, do not seek anything, do not seize anything”

“You measure yourself by the people who measure themselves by you.”


PAGES: 369

MOTIVATING: 10/10

INTERESTING: 10/10

EASY TO READ: 9/10

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